A natural answer to challenging dorm room hygiene

Sending your co-ed off to sleep on a decrepit, standard issue, college dorm mattress? Do some homework first – college dorms put hygiene to the test. If you want your A-student to practice safe sleep consider investing in a new NaturaLatex mattress – and tackle dangerous dorm room hygiene head on.

Dorm room hand-me-down mattresses = YUK!

When you think of it, that college dorm mattress has absorbed up to a pint of moisture vapour each night since it first joined the varsity team. And who knows what other grossness it’s soaked up!  All that moisture trapped in the mattress core creates a spring break style utopia for dust-mites, bacteria, and other allergens – and health issues for your favourite undergrad.

Latex – the hygiene advantage

The unique open-cell structure of  latex creates a breathable, allergen-free, dry sleeping environment. This natural ventilating system allows moist air to dissipate quickly and denies dust-mites, bacteria and viral contaminants the moisture they need to thrive. In fact, natural latex is 300% more resistant to dust-mites than any other foam. That’s part of what keeps it on the healthy sleep honor roll.

Your co-ed will enjoy a variety of other health and comfort benefits from a NaturaLatex mattress. A latex mattress contours to each unique body’s natural curves in any sleeping position. This reduces pressure points on those weary student joints and bones for less tossing and turning and healthier sleep. Way to boost your scholar’s productivity!

Latex is long lasting and durable – so it will survive the trip from freshman to PhD, from your home to the one they make for themselves after graduation.

NaturaLatex puts the fresh back in Freshman

The 2010 NaturaLatex mattress collection gets extra credit for the addition of an antibacterial, hypoallergenic treatment applied to the covers. The Natural Silver solution eliminates microbes on contact, to preserve mattress hygiene and protect your co-ed from candida (yeast), e.coli, avian flu, listeria, salmonella, even the highly anti-biotic resistant MRSA.

Natura’s GreenDorm Project

When it comes to green, natural and eco-friendly sleep solutions, Natura is pursuing big dreams of our own – and we take action to see them come to fruition. To encourage a greener, healthier lifestyle for students this month we are offering a 10% off promotion for all of our Facebook fans to enjoy.

And we’re holding contests for savvy parents who want to win some free, natural and organic bedding to send with their kids to college? Sound like something you want to be part of? Visit us on facebook and let’s start talking!

Transforming the dorm room from a natural habitat for allergens and dust-mites to a green-topia for your #1 student has never been easier – or more economical.

Time for some back to school shopping? Visit us at www.naturaworld.com and stock up on eco-friendly, uber-healthy solutions to a better night’s rest.

Need somewhere to connect for chat about sleep health and eco hot topics? Join our growing community at Facebook and Twitter!  We’d love to hear what you have to say!