Let your dreams guide you

Have a problem you need to solve? Try sleeping on it. Finding your way to a great night’s sleep may be the surest path to a creative solution for whatever has your knickers in a knot.

Famous dreams and their dreamers

• The tune for the famous Beatles song “Yesterday” came to Paul McCartney in a dream.
• Inventor Elias Howe dreamed of being attacked by painted warriors wielding spears with holes in the sharp end – and changed the design of the first patented sewing machine.
• Author Mary Wollstonecraft Shelley’s masterpiece Frankenstein was born of a dream.
• Famed golfer, Jack Nicholas, claimed to have had a dream that helped him correct his golf swing.
• C.J. Walker (the first female American self-made millionaire) dreamed of a cure for her own hair loss and turned it into a cosmetic and hair-care empire

Sleep & creativity: the science

When you’re sleeping, your mind is busily sorting, assessing and storing the thoughts, ideas, images and feelings you’ve accumulated throughout the day. It’s creating the pathways that link and organize this information for the future.

A steady stream of research has shown that sleep, REM (Rapid Eye Movement) sleep in particular, is critical to creative problem solving. One recent study from the University of California shows that REM sleep allows our minds to solve problems with greater creativity. It suggests that when you’re in REM sleep your mind is more fluid and flexible than when you’re awake. It allows you to “make new and useful associations between unrelated ideas” – connections your waking mind might dismiss.

In other words, dreaming allows you to think outside of the box, and the answers you come up with could be revolutionary.

Solving sleep problems

Fifteen years ago Harry and Ralph Rossdeutscher began Natura World with a dream of their own and Natura has been practicing creative problem solving ever since. To solve the mystery behind getting a better night’s sleep Natura World combines thorough research with a natural, innovative approach to providing sleep solutions.

From slat beds to a machine designed in-house to re-use leftover pieces of latex for pillows, we’re constantly taking a second look with an open mind and an original approach.

Are you ready to dream your way to a better life? Visit us at www.naturaworld.com and find some creative solutions to getting the best night’s sleep around.

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