Green Celebrity Mommies
Halle, Nicole and Tori doing the eco-yummy
Do you care if an A-list celebrity says her baby is sleeping on specific organic baby bedding? Would it change your mind if a celebrity poster boy (or girl) sleeps on a particular natural mattress?
Pepsi thought celebrity endorsement mattered when they enlisted Michael Jackson to become the King of Pop – both literally and figuratively. And more than 25 years later, the message still hasn’t changed: if a celeb says it’s good, it must be.
Natura agrees that it’s great when celebrities sleep on our stuff, but we don’t ask them to – and we’ve never paid them to. They sleep on it because our Sleep Envelop works. No fancy jingle. No dancing starlets and no King of Pop moon walking…

And just in case you’re curious, eco-smart celebrities are happy to flash their organic choices to the media for the good of the planet – and companies trying to save it. Rest assured, Natura is one their favourites when it comes to good green sleep.
Want to know who’s sleeping on our stuff?
· Sandra Bullock & Jesse James
· Nicole Kidman & Keith Urban
· Matt Damon & Luciana Barroso
· Chantal Kreviazuk & Raine Maida
· Matthew McConaughey & Camilla Alves
· Laila Ali & Curtis Conway
· Natalie Morales & Joe Rhodes
· Halle Berry & Gabriel Aubry
· Tori Spelling & Dean McDermott
· Brooke & Charlie Sheen
Do you sleep on a Natura mattress? Send us your reasons for loving Natura and we’ll post them in an upcoming blog post!
I did a pretty in depth research study on female celebrity endorsements and the product ProActiv a few years ago. And actually, the outcome was that older women (from both the celebrity group and the non-celebrity group) were seen as more credible. Kind of interesting to find out that Jessica Simpson doesn’t sell a product as well as an older, non-celebrity woman!
Hi Lisa, I guess it depends who the end user is for the product being endorsed….I can imagine Jessica Simpson would sell products targeted to a purely male audience – for obvious reasons
Thanks for taking the time to leave a comment!
Impressive list of celebrities that are getting good sleep on Natura mattresses! People magazine should cover this…
Interesting!