An insider’s guide to latex mattresses

When Madge first promised dishwashing liquid would soften our hands, it shocked us as much as saying a latex mattress is a healthy, comfortable sleep solution. If you’re tired (literally and figuratively) of being put through the “mattress mill,” it’s time you learned the truth about latex.

A latex mattress conforms perfectly to your spine, without pushing back like a spring mattress or hammocking like memory foam. But what makes it unique is its resiliency. The mattress you buy and sleep on the first night should feel just as good a year later, 5 years later, etc.

Many people love sleeping latex because it doesn’t take on your body shape, which means you never have to flip it.

A latex mattress is unique in other ways as well. The open cell structure of latex ensures breathability, which reduces the presence of allergens such as dust mites and bed bugs. Did you know a latex mattress is 300% more resistant to dust mites than any other foam?

While no one has ever died from bed bugs (that we know of) this issue is so gross, it’s enough to give anyone night tremors.

All Natura mattresses are wrapped in wool to increase the buffering of pressure points and ventilation. Wool and latex together are like Madge and her dishwashing soak – a force powerful enough to change how we think (and sleep).
9 reasons to put latex on your mattress buying radar:

• Dust mite resistant – 300% more resistant than other foams – and thousands more resistant than inner spring. There’s nothing for them to feed on in a latex mattress.
• Hypoallergenic – Less dust mites = less allergic reactions for most people.
• Less tossing and turning – Latex offers buoyant support, rather than acting as a shock absorber.
• Conformability – Your spine is more comfortable when allowed to curve naturally.
• Breathable – The open cell structure keeps your mattress from overheating with stale, sweaty air.
• Highly elastic – Latex mattress retain their shape and bounce back, even with repetitive pressure.
• Bounce-free – Because motion isn’t transferred, one partner’s tossing and turning won’t disturb the other’s sleep.
• No-flip – Virtually maintenance free.
• Cuddle-factor – There’s nothing better than a mattress that cradles you in healthy luxury.

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