Eco-friendly innovation for guilt free sleep

Torn between your desire to sleep on a memory foam mattress and your commitment to eco-friendly sleep systems? Fear no more. Thanks to the wonder of plant-based foam, Natura has transformed a Tempur-Pedic type memory foam mattress into an enviro-conscious, ultra-comfy, guilt free haven.

Memory foam…the love affair

What is it about memory foam beds that make everyone go ga-ga?

First: the idea. A mattress that conforms to your unique body shape, molding around your nooks and crannies, cradling your joints and pressure points? No way! A bed that works around your shape rather than leaving you uncomfortably draped, sprawled and slumped over top? Wow!

Then: the story. Who wouldn’t want to sleep on a bed designed by NASA? It sounds superior. And scientific. A high-tech, new-age, cutting edge approach to sleep. Way cool. Astronaughts must ALL sleep on visco-elastic memory foam. Don’t you feel more rested just thinking about the dark black sky, the stars, the earth floating in the window all pretty and blue and green?

Finally: the novelty. Move over air-mattresses, dry up water-beds, see you later latex. Memory foam mattresses (the “it mattress”) get a lot of buzz. People talk about them. Writers write about them. We want them.

Memory foam…is the honeymoon over?

Visco-elasic foam sounds good, but sooner or later someone had to ask, “What is it?” Polyurethane??? It’s a petro-chemical based product, meaning it taxes non-renewable resource, isn’t recyclable and is considered dirty manufacturing.

Any why does it gets so warm? Tempur-pedic memory foam, so named because it responds to temperature, retains and reacts to heat. And it’s an oil-based product, so it’s not breathable. For most of us “too-warm” is not the best sleep temperature.

We still want the comfort of memory foam, but is the love affair over?

Eco-friendly memory foam, the natural appeal

Natura’s memory foam mattresses harness the healing properties of memory foam with an in-house blend that’s 30% plant-based, making them a more eco-friendly manufacturing choice. Not only is it more sustainable, (plant-based crops are rapidly renewable) dependence on petro chemical products is reduced.

Fluidly responsive to your body weight, our memory foam mattresses soften where your body exerts the most pressure. We’ve paired our natural memory foam with a variety of supportive layer to customize your choice in mattress support.

What about the temperature control issue? Natura’s plant-based memory foam mattresses use wool-lined ticking, and the temperature control properties of natural wool are amazing. At Natura, our love affair with memory foam has moved from honeymoon to happy marriage.

Do you have a love affair with memory foam? Visit our website for more information on exciting Natura’s memory foam mattresses.

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