Natura World’s Great Big Texas Announcement
They like things big in Texas – and at NaturaWorld we aim to please. Natura World is plumb tickled to announce the purchase of our new 478,000 sq foot manufacturing facility in Witchita Falls, so pass the chicken fried steak, pull up a chair and we’ll tell you all about it.
Natura World is growing
Our new facility in Texas will allow us to service our growing customer base throughout North America with greater ease. With the recent purchase of NexGel, licensing agreements with Sharper Image, HGTV and MediWedge and the release of GreenSpring, an environmentally friendly coil mattress for economically minded green consumers, Natura World needs space to grow – and with our facilities 100 acre plot of land we’re ridin’ high!
“Purchasing this factory in Wichita Falls gives us room to grow while improving our commitment to customer service,” says Ralph Rossdeutscher, Natura World’s Head Honcho. “Natura was built on creating fans, not just customers. Thanks to a strong incentive package and a warm welcome from the city of Wichita Falls and the state of Texas, the choice to locate here was a simple one.”
Natura’s Texas Team
Jim Van Lear will serve as the plant manager, and he’s happy as a gopher in soft dirt about it. Van Lear is a 30-year veteran of the mattress industry, having served at Simmons, Serta and, most recently, Spring Air.
Van Lear is in Texas fixin’ to staff the factory. Rossdeutscher says he hopes to begin filling orders from the Wichita Falls factory within 6 weeks time. Now ain’t we just walkin’ in tall cotton? You bet we are…and we aren’t the only ones. To see coverage of the announcement by Governor Perry of Texas, please visit the Times Record News:
Hello Witchita Falls
The ink is barely dry on the purchase and Witchitaw Falls has opened it’s arms wide to Natura, heck, they’ve even posted friendly welcome messages on the Natura Facebook page. Well Witchita, don’t get you’re cows runnin’ we’re on our way and we’re ready for a hootenanny. How about you?
What great news for you and us! We in the U.S. appreciate your efforts to support our businesses and our economy by choosing to expand here bringing eco-friendly along products and manufacturing. We ALL welcome you with open arms!
Welcome Natura! We are glad to have you join the business community here in Texas!
I really enjoy reading the articles on this blog. I’m a new real estate agent and will bookmark your site. Hopefully, someday I’ll be writing my own articles on my website
Welcome to Wichita Falls and we look forward to Natura World’s Grand opening.