Hot, new bedroom haute couture

Is your mattress so last century? Natura World’s eco-chic new mattress collection brings bedtime haute couture from the showroom floor to your door. Ready to unleash your inner mattress fashionista?

Effective June 1, a revamped line-up of NaturaLatex™ and NaturaPedic™ mattresses will be available to consumers across North America. As green is the new black, a Natura World boudoir decor is a must have.

“Your bedroom, sanctuary and haven is no longer just about the right curtains or paint color but about what can improve and protect your health,” said Julia Rosien, Natura World’s Communication Director. “Our new and exciting mattresses align your eco-sensitivity and fashion-forward thinking with your demand for added value. Their uber-plushness, strategic comfort zones and customizable options (with a lower ticket price) will feather your nest – deliciously.”

Move over Vera Wang, there’s a new mattress on stage

This century, green takes the spotlight. Your enviro-luscious bedroom styling is all in the details with eco- à la mode ticking and an increase in the yummy abundance of natural and organic content. You’ll love the addition of targeted support zones that pamper those tricky (and painful) stress points, like shoulders hips and lower legs. And all of this is done for less cost to you.

A comfort-dilemma between bed sharing partners – so last season! The new NaturaLatex line-up provides dual comfort versions of their most popular mattresses. Firm on one half, luxuriously soft on the other, Natura’s dual mattresses ensure proper support and indulgent comfort for both partners.

“Your bed should be like dessert at the end of the day, a treat of scrumptious comfort that makes you feel good,” said Rosien. “Natura’s dual surface mattresses ensure that partners don’t have to choose between individual comfort preferences and sharing a bed with their bed partner. After all, peaceful bed-sharing makes for happy, healthier couples.”

Healthy, natural components steal the show

Looking for a mattress that wraps you in comfort while protecting your health?  Natura World announced this week that their NaturaLatex and NaturaPedic mattresses will now have a healthy, antibacterial, hypoallergenic solution applied to the covers. The Natural Silver treatment eliminates microbes on contact, to preserve mattress hygiene and protect consumer health. Natural Silver solution kills candida (yeast), e.coli, avian flu, listeria, salmonella, even the highly anti-biotic resistant MRSA, and yet it’s colorless, odorless and non-toxic.

“Silver is age old protection from germs and at Natura we always choose natural solutions over chemical ones,” Rosien commented. “Silver is used widely in the medical field to speed healing while eliminating bacteria – and it’s a perfectly natural fit for Natura World.”

Natura’s new line of mattresses debuted at the decor event of the season – High Point Market in April – and drew a mad crowd of glitterati, but if you didn’t get a ticket to that hot event, don’t worry. Beginning June 1, consumers will be able to see these new mattresses online at the Natura World website. Showroom orders are currently being filled and will be arriving at mattress stores across North America shortly.

Ready for a boudoir make-over?  Visit www.naturaworld.com for  all that’s fresh and new in the world of mattresses and bedding.

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