Five reasons to go organic

Are you considering an organic mattress for your next mattress, but unsure if the additional cost is worth the investment? There’s no denying it – a mattress made with certified organic components comes with a higher price tag than one made with synthetics. Organic provides value, health and comfort that’s just…well, priceless.

Give off-gassing the boot

Off gassing is the gradual release of chemicals into the air as a material ages, evaporates and decomposes. Carpet, paint, glues in furnishings – your mattress – all off-gas. One recent study published in the Journal of Exposure Analysis and Environmental Epidemiology reveals lead, pesticides and a multitude of toxic chemicals in the dust in our homes.

Another study by the Environmental Protection Agency found the VOC concentration indoors to be 2 to 5 times greater than that outdoors. How does that happen? By furnishing and building homes made with synthetic, chemically laden products and components.

When you choose an organic mattress, you reduce off-gassing in your bedroom.

Support organic industry

Each organic purchase you make feeds into the growing demand for organic products. The more successful and lucrative organic farms become, the more farmers adopt healthy, eco-friendly practices. At Natura, every 4lbs of certified 100% organic NaturaGrow™ wool we use saves one acre of land from the use of pesticides for 4 years into the future.

Every queen size organic mattress Natura makes contains 8lbs of certified organic wool. The purchase of a queen size, organic mattress saves 2 acres of farm land from pesticide use for 4 years!

When you purchase an organic mattress you actively preserve acres of natural farmland.

Increase sleep comfort – naturally

Certain that an organic mattress won’t be as comfortable as a synthetic mattress? Don’t be so sure.

Sleeping on NaturaGrow™ wool and buoyant natural latex, offers delicious, wholesome comfort. A study from the Medical Journal of Australia, found that sleeping on wool reduced stress on infants and lowered metabolic rates. Another showed that sleeping on wool reduced tossing and turning by up to 75%.

Wool naturally buffers pressure points, allowing for deeper, more nourishing rest. Latex cradles your body’s unique curves and supports natural spinal alignment. Organic cotton is soft and silken to the touch.

We DARE you to compare all that to a synthetic mattress!

An organic mattress offers luxurious comfort.

Tackle sleep disturbances

Organic and natural components offer a multitude of health advantages their synthetic counterparts can’t. Organic wool is naturally hypoallergenic and antimicrobial (bon voyage to dust-mites, allergens and other yucky stuff!). It also wicks away moisture, to keep your bedding naturally dry and temperature regulated (no more “I’m hot, she’s not” between couples).

An organic mattress keeps bedding dry, temperature regulated and allergen free.

Eco chic is more than an trend

No denying that green has the ‘it factor’. More than that, eco-chic living is a philosophy being embraced at the deepest levels of our collective psyche. It’s who we want to be. Who we are becoming as a culture.

Or as we say at Natura, going organic is truly “…where nature meets nurture. It’s not a trend – it’s a way of life. ”

An organic mattress is like your fav little black dress. It won’t date!

Ready to take the leap into organic living? Visit us at www.naturaworld.com for ideas and inspiration to help you green your scene.

Searching for a community that cares about sleep, health and environmental ingenuity? You’ve found one!  Join in the conversation and fun of our Facebook and Twitter communities. We’d love to say sweet dreams!