Natura walks the walk when it comes to reducing carbon emissions
If you know Natura, you know we believe a healthy sleep starts with natural ingredients. But what you may not know is that we practice eco-logic in everything we do – from our plant to our office to how we reach out to our retailers.
These are just a few of the ways we’re protecting our planet. Feel free to steal any of these ideas and make them your own.
Operations
• All lighting in the plant, office and outdoors have been switched out for energy efficient bulbs that require 55% less
energy. All of the old bulbs were sent to a recycling plant instead of a landfill.
• Ceilings in the plant were painted white to reflect light and reduce lighting usage.
• Forklifts and tow motors are all battery operated to reduce emissions within the plant.
• All thermostats are regulated electronically to maintain even temperatures throughout the week and reduce
temperatures at night and on weekends.
• All computers in the plant and offices are shut off every night.
• All lights are turned off every night and on weekends.
• All paper and cardboard in both the plant and offices are recycled.
• All plastic packaging in the plant is recycled.
• Printer cartridges are sent to a refurbishing facility where they are cleaned, refilled and resold.
• In our Customer Service Department, we have moved a portion of our records to be entirely electronic and are
making efforts to offer electronic options available to customers. Online ordering, electronic order confirmation and
electronic proofing.
• Refillable pens and pencils, non-toxic markers, natural soaps and cleaning supplies are used company wide.
• Dry erase boards, projectors and company-wide teleconferencing used to reduce one-use materials in
communications.
• Recycled coffee filters and reusable coffee mugs and dishes are used by employees.
• 10% of all profits donated to charities committed to improving lifestyles of the underprivileged.
• Wood skids and excess fabrics are donated to charitable causes for reuse.
Products
• Displays are made with interchangeable graphics
• The water-based glue we use on our beds is certified environmentally safe by
Green Guard. And it’s delivered through a gravity system that naturally
pulls the glue down, so less energy needed in the manufacturing process.
• In all of our printed packaging and business cards
• We use vegetable dyes.
• We use biodegradable plastic
• We use recycled paper or cardboard or FSC (Forest Stewardship Council)
Certified paper.
• Shredded latex – We invented the process to rescue latex ends, shred them and use for pillow cores. Less latex in
landfills and when the pillows have finished their life cycle, they are quicker to biodegrade.
• Wool – We are the only mattress/bedding manufacturer in North America to card our own wool, which cuts down
on cross-contamination and transportation costs.
• Foam products – Our foam products now contain 30% soy (instead of being 100% petroleum based)
• All products – In everything we manufacture, there is a percentage of natural and/organic component.
• Recycled water bottles – In our eco-green pillow, we use recycled water bottles for the core.
Certifications and Associations
Natura is committed to improving your quality of life through healthy sleep. Our certifications demonstrate our allegiance your wellbeing and to reducing our carbon footprint through green manufacturing.
GreenGuard
The GREENGUARD Environmental Institute governs the GREENGUARD Certification Program and provides the world’s only guide to third-party certified low-emitting interior products and building materials. All certified products undergo quarterly indoor air quality performance testing according to stringent environmental chamber testing protocols and meet current indoor air quality standards."
Organic Trade Association
Organic Trade Association (OTA) is a membership-based business association that focuses on the organic business community in North America. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.
Sustainable Furnishings Council
The SFC is the #1 organization in green furnishings, a non-profit balanced coalition of suppliers, manufacturers, retailers, and designers formed to promote sustainable practices with the best networking and education in our industry.
Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.
CentriPUR
This voluntary testing, analysis and certification program was developed by members of the global foam industry in response to an increase in substandard imported foams.
Organic Crop Improvement Association
OCIA International is one of the world's oldest, largest and most trusted leaders in the organic certification industry. A nonprofit, member-owned, agricultural organization, OCIA is dedicated to providing the highest quality organic certification services and access to global organic markets.
Eco Institute
Since 1988, the Eco Institute has offered third party product examinations and quality assurance. Membership offers current quality assurance and ensures the observance of standards and laws within the European and international range.
Bio Grow New Zealand
BioGro is New Zealand's leading organic certification agency. Established in 1983, BioGro now certifies over 900 operations across New Zealand's primary production, processing, farm input supply, export, and retail sectors. BioGro trademarks more than $100 million worth of product every year.
Forestry Stewardship Council
FSC is an international certification and labeling system that guarantees that the forest products you purchase come from responsibly managed forests and verified recycled sources.
Juvenile Products Manufacturers Association
Dedicated to promoting and informing consumers, the industry and our membership about the safe use of juvenile products, industry issues and the Juvenile Products Manufacturers Association.
iParenting
iParenting Media’s Award Program provides a credible and objective method of determining the best products and recognizes those products with our iParenting Media Award. We are dedicated to informing, inspiring and uniting the parenting community we serve via our multiple media platforms of the Internet, syndicated newspaper column, radio show and video.
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