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Natura Story “Healthy sleep is vital to a healthy life, and we believe using natural materials is the best solution for ourselves and our planet. By using sustainable, earth-friendly manufacturing practices and materials, Natura is truly where nature meets nurture. It's not a trend - it's a way of life. ” Ralph Rossdeutscher, CEO (a.k.a. Head Honcho) |
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 Founded by father and son team, Harry and Ralph Rossdeutscher, Natura was created out of a desire to solve the mystery behind having a healthier, more abundant lifestyle. As research led to the discovery of just how much a quality night’s sleep contributed to a productive daily lifestyle, Natura’s founders searched for a solution that would help people sleep well in order to live better. As a result, in 1994, Natura World, Inc was born. Rossdeutscher and Son found that, while many mattresses on the market looked plush and luxurious and even felt comfortable when tested in the store, these mattresses failed to address the more serious long term issues such as continual back pain, restless sleep, and waking up groggy and tired. They discovered that consumers were in need of healthy sleep in order to respond to the demands of the day. The Rossdeutscher team set out to create a total sleep solution with benefits that were more than just “skin deep.” Researching how the body moves and body activity during sleep, they created a bed that was designed to work with the body, not against it. Their Classic IV bed with its patented Double Slat Technology was an immediate success. The bed was received enthusiastically by consumers and was both endorsed and recommended by the Canadian Physiotherapy Association. This started the ball rolling towards the creation of a luxurious, healthy line of natural bedding, as well as the manufacturing of numerous innovative sleep enhancing products to help people wake up to a better day. |
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“I wanted to work for Natura for several reasons:
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“To help our customers achieve a superior night's sleep, alleviate pain, and increase comfort through unique and exceptional sleep systems that aid overall health and well-being. With our commitment to excellence in service, quality, and attention to detail, we will serve our customer with the greatest care, with the intention of helping them sleep better and live better.” |
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To achieve excellence individually and corporately in relationships, products, and service in obedience to God's word. To be the leader in our areas of expertise through rapid and continual improvement | |
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