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History
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Founded by father and son team, Harry and Ralph Rossdeutscher, Natura was created
out of a desire to solve the mystery behind having a healthier, more abundant lifestyle.
As research led to the discovery of just how much a quality night’s sleep contributed
to a productive daily lifestyle, Natura’s founders searched for a solution that
would help people sleep well in order to live better. As a result, in 1994, Natura
World, Inc was born.
Rossdeutscher and Son found that, while many mattresses on the market looked plush
and luxurious and even felt comfortable when tested in the store, these mattresses
failed to address the more serious long term issues such as continual back pain,
restless sleep, and waking up groggy and tired. They discovered that consumers were
in need of healthy sleep in order to respond to the demands of the day. The Rossdeutscher
team set out to create a total sleep solution with benefits that were more than
just “skin deep.”
Researching how the body moves and body activity during sleep, they created a bed
that was designed to work with the body, not against it. Their Classic IV bed with
its patented Double Slat Technology was an immediate success. The bed was received
enthusiastically by consumers and was both endorsed and recommended by the Canadian
Physiotherapy Association. This started the ball rolling towards the creation of
a luxurious, healthy line of natural bedding, as well as the manufacturing of numerous
innovative sleep enhancing products to help people wake up to a better day.
Realizing that customers’ sleeping preferences can differ dramatically, Natura integrated
Naturlatex™ Talalay latex into their lineup as well. With its capacity to meet personal
sleeping needs by instantly reacting to the natural individual contours of the body,
Naturlatex™ Talalay latex keeps the spine in its natural, most comfortable position.
The durable, resilient nature of this latex means that consumers no longer have
to worry about flipping or turning their mattress to keep it comfortable.
Today, while Natura has become a leader in the North American bedding industry,
they have not lost their passion for creating healthy sleep products that enhance
the way we live. Natura offers an exhaustive product line up, including a vast selection
of bedding, latex mattresses, electric adjustable sleep systems, and Natura Pedic™
pressure sensitive foam products. By doing so, Natura provides retailers the convenience
of purchasing their entire specialty bedding collection through one supplier. Combining
in-depth experience and entrepreneurial spirit with a keen focus on continuous product
development, Natura is a company you can trust to be continuously progressive and
innovative in the sleep industry.
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| Mattresses:
Latex Mattresses,
Green Mattresses,
Organic Mattresses,
Adjustable Beds,
Memory Foam Beds,
Slat Mattresses,
Air Beds |
| Pillows:
Natura Pillow Collection |
| Top
of Bed:
Mattress Pads, Toppers and
Comforters,
Premium Toppers,
Organic Bedding |
| Juvenile
Bedding:
Mattresses, toppers and comforters |
| Specialty
Bedding:
NaturaPets,
Natura Essentials |
| Learn
More:
Wool,
Latex,
Memory Foam,
Choosing a Mattress,
Sleeping Tips,
Health Benefits,
FAQ |
| Find
Your Sleep Solution:
Dealer Locator,
Showrooms,
About Natura,
Testimonials,
Employment |
| Sleep
Advice:
Baby Bedding,
Wool Pillows,
Electric Adjustable Bed,
Mattress Pads,
Mattress Reviews,
Memory Foam Beds,
Memory Foam Mattress Pads,
Memory Foam Mattress,
Memory Foam,
Organic Baby,
Organic Bedding,
Organic Mattress,
Slat Beds,
Talalay Latex Mattress |
| Natura
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